Career guides · Business

How to become a Digital Marketer

Digital marketers help businesses find customers online, through search, social media, email and ads. The job is part creative, part numbers: you try ideas and measure what works.

The route from Class 10

  1. Class 10
    Choose your stream
  2. Class 11–12
    Commerce or Arts/Humanities

    In Class 11–12, take Commerce or Arts/Humanities.

  3. After Class 12
    CUETIPMAT

    There is no single exam. CUET opens BBA, B.Com and media courses at central universities; IPMAT opens the five-year management course at some IIMs.

  4. Then
    Study, skills and first job

    Set out step by step in the Career Blueprint.

  5. Where this path leads
    Digital Marketer

What the work involves

  • Planning campaigns on social media, search and email
  • Writing posts and ads, often with a designer
  • Reading the numbers and putting money into what works

You might enjoy it if

  • You notice how brands talk to people online
  • You like writing and trying out ideas
  • You are comfortable with numbers and spreadsheets

Is it right for you?

This page is the same for every student. The free Career Sketch looks at your interests, personality and learning style, and shows the career that matches you best. It takes about 20 minutes.

Take the free Career Sketch

Still choosing a stream? Compare all four in the Stream Matrix, or talk it through with a counsellor.

Also check

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Exam rules checked October 2026. They change from year to year, so confirm with the official body before you apply.